Lucia Pieroni Keeps Beauty Real, Raw, and Relevant

Pieroni’s mastery at subtle transformations makes her one of fashion’s most trusted beauty authorities.

Lucia Pieroni Keeps Beauty Real, Raw, and Relevant
Source: Document Journal

“Even if we have an idea where we’re going and what we’re doing, it can completely change when you’re in front of that girl. It evolves when they’re in that chair.”

– Lucia Pieroni for Muse Magazine, 2020

Over the past three decades, Lucia Pieroni’s influence has seeped into almost every corner of fashion and celebrity culture. Since landing her first cover in 1988, she’s lent her subtle, distinctive touch to countless magazine covers – from i-D and Beyond Noise editorials to the polished pages of Vogue. Photographers like Mert & Marcus and David Sims consider her their go-to collaborator entrusting her to create those “beautiful skin canvases” that bring their visions to life. As the creative make-up director at Clé de Peau Beauté for over a decade, Pieroni helped transform the luxury brand into a cult favorite with her avant-garde vision. Her fine art-trained eye for light, shadow, and color crafted some of the most sophisticated palettes in the industry – a legacy visible in every luminizing highlighter and rich pigment she helped develop. And the roster of famous faces she’s painted is a testament to her range – Kate Moss, Christy Turlington, Nicole Kidman, Jennifer Aniston – if you can name an icon, chances are Pieroni has had them in the makeup chair. Her work quickly became synonymous with a kind of beauty that is at once natural and transformative.

Beauty by Lucia Pieroni for Beyond Noise Issue 3
Beauty by Lucia Pieroni for Beyond Noise Issue 3 | Source: @lucia_pieroni

Today, big-name designers keep Pieroni on speed dial. When Sabato De Sarno debuted his vision at Gucci, he enlisted Pieroni to conjure a ’60s-inflected beauty look defined by “charm without excess”, setting the tone for Milan’s new era of elegance. She then flipped the script for Versace’s spring campaign with Mert & Marcus, reinforcing Donatella’s signature high-glam with a refined, modern edge. Even supermodel Claudia Schiffer came out of semi-retirement for a Pieroni-painted moment in Chloé’s nostalgic “High Summer 2025” ads, proof that her touch bridges generations and brings icons into the now.

“My approach to beauty is quite organic.”

– Lucia Pieroni for Document Journal, 2020

Claudia Schiffer for Chloé 2025
Claudia Schiffer for Chloé 2025 | Courtesy of Chloé
Loli Bahia for Versace Spring 2025
Loli Bahia for Versace Spring 2025 | Source: @lucia_pieroni

Pieroni’s enduring relevance is a testament to her chameleonic adaptability and singular vision. No matter how wild the concept (say, a face painted Yves Klein blue) or how bare-bones the brief (the infamous “no-makeup makeup” look), Lucia Pieroni insists on letting the individual’s own charm shine through. Pieroni’s talent for transformative yet breathable looks helped spark shifts in beauty trends too. She’s often credited for the rise of the full, boyish brow – a trend she originated with a light touch, until others took it too literally and “it looks like you’ve done it with a Sharpie!” she quipped to Muse Magazine.

Pieroni stands out by dialing things back to reveal something real, intimate, and daringly different. It’s this quiet rebelliousness – executed with a painter’s precision – that makes Lucia Pieroni not just a legend of the past, but a defining voice in beauty’s future. From editorial spreads to luxury beauty labs, she remains one of fashion’s resident beauty auteurs and a regular go to that designers trust to strike that culturally tuned sweet spot every time.