Valentine’s Day is coming fast. This year, lingerie is leaning toward inclusive sizing, smart design, and real comfort. From budget-friendly cotton sets to high-octane statement pieces, there’s an option for every shape, taste, and bank account. Expect lace with actual give, adjustable straps that don’t dig, and a range of materials that let your skin breathe.
It’s a shift toward feeling good rather than just looking good. Even the most luxurious labels are investing in softer fabrics and better support. Bras, bodysuits, and boyshorts are all fair game, with brands rolling out bold colors, strappy backs, and understated neutrals. Let’s dive into a few standouts, plus a peek at price points so you can shop without second-guessing your wallet.
SKIMS Valentine’s Shop spans from simple thongs at $22 to more detailed sets around $68. The breathable mesh bras offer a snug but comfortable fit, and the stretch cotton collection is equally popular. If you want something subtle but not boring, their neutral-toned bras start at about $44.
BORDELLE lands in the higher price brackets, typically $200 to $500. The Valentine’s gift guide features bondage-inspired straps and unique cutouts for anyone who wants to make an entrance. The materials are durable and have enough elasticity to feel secure. It’s a step into high-fashion lingerie, so definitely for a special moment.
Fleur du Mal is where you go for a little indulgence. Silk robes and lace bodysuits can swing from $98 to $300. The seams are smooth, and there’s a lot of attention to detail, making it a pick for those who crave something that sits on the luxe side of the spectrum. It’s an investment, but the craftsmanship holds up.
If you’re into bold lines, Cultnaked’s strappy bras and mesh inserts fall between $45 and $100. The materials stretch in ways that move with the body, so even the more risqué designs stay functional. The brand stands out for edgy silhouettes that are surprisingly lightweight.
Organic cotton is Araks’s calling card, with bras starting near $60 and briefs around $30. The brand uses clean lines and soft color-blocking, keeping it minimalist but still interesting. They’re also known for having supportive bands that don’t pinch, a win for people who want more coverage without fuss.
Cou Cou Intimates leans on cotton and gentle lace trim without sacrificing support. Their Ava Bra sits at $58, and matching high-waist knickers come in around $36. The styles cater to varying cup sizes and feel airy enough for all-day wear. It’s a mid-price range option that won’t push you into splurge territory.
Rihanna’s label keeps inclusive sizing front and center, going from XS to 4X on many pieces. Their signature balconette bras usually fall in the $39.95 range, and you’ll spot cheeky briefs at around $14.95. The brand also runs VIP deals that can drop prices further, making it one of the more budget-friendly stops. Look for flexible straps and soft lace panels in their Valentine’s edit.
Agent Provocateur brings the drama with intricate embroidery and statement lace. Bras often start at around $120, and full sets can climb to $600. Despite the showstopping details, many pieces have adjustable elements for actual wearability. Expect heart motifs and red-and-pink combos that capture the Valentine’s mood in their signature style.
