The artist casually debuted an upcoming Air Jordan 1 Low collaboration during an NBA outing, fueling hype among sneaker fans.
La Flame hasn’t let up. In April, Travis Scott set Coachella ablaze with a pyrotechnic, high-flying performance. Weeks later, he touched down in Spain as Spotify’s special guest, taking over Barcelona with an exclusive fan event and even a limited-edition FC Barcelona jersey collab. Whether on stage or off, the Houston-born hitmaker has spent the past month reinforcing his cultural dominance.
Now Scott’s focus is back on fashion, specifically, footwear. He’s reuniting with Jordan Brand and Hiroshi Fujiwara’s fragment design for a triple-threat collaboration on the Air Jordan 1 Low OG, following the massive success of their 2021 partnership. The new low-top, teased in a “Sail” and Military Blue palette, brings back Scott’s signature reversed Swoosh alongside fragment’s lightning-bolt insignia. Early details peg the launch for September 2025 with a retail price around $150.
Travis is stoking hype with well-placed leaks and sightings. Sneaker account @sharkicks1 gave fans a close-up on Instagram, revealing fine details like fragment’s hallmark spec code on the midsole. The code – reading “Travis/Hiroshi” – is a wink at fragment’s Hiroshi Fujiwara. Scott also recently laced up the unreleased kicks courtside at a Los Angeles Clippers game. The NBA outing instantly turned into a marketing moment, and by the time Nike makes anything official, sneakerheads will already be in a frenzy.
