With notes of vetiver and osmanthus, Tory Burch aims for sophistication in a bottle.
Summary
- The Launch: Tory Burch enlisted Kendall Jenner to define the visual identity of the new Sublime Eau de Toilette. The model’s aesthetic aligns with the brand’s push for a beauty standard that feels confident and strong.
- The Shift: While the original Sublime Eau de Parfum works best after dark, this new iteration lands squarely as a daytime staple. The brand positions the scent as a “luminous twist” on the first bottle, prioritizing a lighter “skin scent” profile over heavy projection.
- The Notes: Master perfumer Rodrigo Flores-Roux and perfumer Christine Hassan built the liquid around a floral-fruity core. Bright clementine hits first, followed by layers of vetiver, osmanthus, and rose, before settling into a finish of iris, jasmine, and amber woods.
Tory Burch wants you to smell like clementine before the sun goes down. That specific hit of citrus separates the new Sublime Eau de Toilette from its predecessor, shifting the focus from a heavy evening wear profile to an everyday skin scent.
Skin scents demand a specific kind of confidence, the kind Kendall Jenner brings to the campaign imagery. She fronts the launch to translate the brand’s vision of “strong beauty” into a tangible aesthetic, leaning on her own timeless, feminine look to match the perfume’s lighter, more radiant energy.
That energy comes from a careful balance of earth and air, a task that fell to master perfumer Rodrigo Flores-Roux and perfumer Christine Hassan. They constructed a floral-fruity skeleton that opens bright but turns sophisticated as the day wears on, mixing vetiver and osmanthus with rose to keep the profile grounded rather than overly sweet.
Sweetness takes a backseat to the lingering base notes of iris, jasmine, and amber woods, which give the fragrance its earthy musk.