Reaching an elevation of 3,470 meters, snow and granite peaks cover Pointe Helbronner in the Mont Blanc Massif. The Loewe Fall Winter 2026 collection from designers Jack McCollough & Lazaro Hernandez outfits brand ambassadors Julia Garner and Théodore Pellerin, alongside musician Lil Yachty, in inflatable parka jackets and bright yellow knitwear against the Alpine ice. According to Loewe, the high-altitude terrain "carries forward the spirit of creative adventure that shapes McCollough and Hernandez’s vision for the season."
This campaign continues our exploration of craft at LOEWE, this time at altitude, on Mont Blanc: a landscape where colour and form become more vivid, almost surreal. Conditions up there are unpredictable, and we wanted the collection to hold that same nerve — an appetite for open space and for pushing familiar gestures somewhere new.
Joining the roster on that mountain, Laïka Blanc-Francard, Beau Gadsdon, Cosima von Bonin navigate the frozen landscape with models Nyawurh Chuol, Carin Herven, and Siegfried Blanche, photographed byTalia Chetrit. Storm boots and Dive slingbacks break through the powder. Shield sunglasses wrap the faces of the talent to block the glare. Per the house, the final layout stages "a surreal, cinematic encounter: between high voltage colours, exacting craft, fearless movement, and the diffuse atmosphere of the Alpine setting."
A dedicated capsule alters the Amazona 180, Puzzle, and Flamenco bags. The brand states the special editions "interpret different facets of von Bonin’s visual language through LOEWE’s leathercraft," rendering floral motifs, graphic checks, and lazy animal creatures across the exteriors via signature intarsia. Chetrit positions the hardware against the mountain architecture, contrasting matte finishes against the reflective ice.
Resting directly on that frosted surface, the standard iteration of the Amazona 180 appears in suede. Colored ice cubes replicate miniature mountain peaks. Crystalline frost coats scattered fruit.
