The Italian house cuts the ribbon on a 13,000-square-foot space dedicated to menswear, complete with a private suite for bespoke services.
Prada’s new menswear boutique at 720 Fifth Avenue opened with a cocktail reception that moved to a private after-party scored by a DJ set from Arman Nafeei and a live performance by Giveon. Benedict Cumberbatch, Tracee Ellis Ross, and Claire Danes were among the guests who previewed the space.
The façade—a smooth expanse of concrete—links seamlessly to the existing women’s store next door, while wide windows frame more than 13,000 square feet spread across two floors. Inside, Prada’s pastel-green walls meet the black-and-white marble checkerboard floor first laid in the Galleria Vittorio Emanuele II, a reference that has anchored the brand since 1913. Upstairs, the pattern flips to rosewood, and seating in green velvet or black leather sits beside dark-wood and steel fixtures.
The store carries the full men’s offer: ready-to-wear, leather goods, footwear, accessories, and select lifestyle pieces. A private suite introduces Made to Order alongside Made to Measure, letting clients customise everything from cashmere overcoats to leather sneakers with the help of in-house specialists.
This season’s collection mixes linen suits, silk shirts, and vivid striped knits with supple suede sandals and loafers. Sneakers follow the line’s pared-back mould, while bags range from Re-Nylon staples to distressed leather holdalls built for travel.
