Jamie Dornan and Sophie Wilde join GISELLE and Enzo Vogrincic for a sun-drenched take on modern dressing.
LOEWE Paula’s Ibiza 2025 merges the spark of city dressing with an unhurried, sunlit attitude. Shot by Gray Sorrenti on the sands of Comporta, Portugal, the campaign highlights a sense of personal style across the golden hours.
This marks another collaboration between Gray Sorrenti and LOEWE, continuing the synergy formed through earlier projects and photobooks. Talking about her first collaboration with LOEWE, she said to Dazed: “It was very loose and cool. They gave me complete creative freedom. They said, ‘Let’s shoot in Ibiza,’ but I didn’t have any connection to Ibiza. The clothes matched my favorite place, New Orleans, so I suggested we go there instead, and they loved the idea.” Sorrenti once again brings a youthful lens to the collaboration, backed by LOEWE’s trust in her creative instincts, ultimately capturing a carefree mood that transcends space.
With GISELLE, Sophie Wilde, Enzo Vogrincic, and Jamie Dornan at its center, the campaign radiates a calm sense of allure, showing that artistry lives as much in presence as it does in fabric.
The collection underscores LOEWE’s thoughtful approach to craft. Raffia bags feature airy weaves and softly curved lines, evoking a carefree polish, while dresses unite breezy silhouettes with lace accents that nod to relaxed sophistication. Pastel and patterned denim fits effortlessly into the mix, as pins shaped like flowers or produce offer a whimsical note that echoes the warm glow of late-afternoon gatherings.
