Blackpink’s Rosé Joins SKIMS For Valentine’s Day

Blackpink’s Rosé is in full focus for SKIMS’ latest Valentine’s Day collection, channeling a fresh cool factor that echoes her recent buzz from the track “APT.” Dropping on January 21, the Kim Kardashian–founded label’s new range spans camis, dresses, and intimate sets marked with hearts and kisses—ideal for Valentine’s or Galentine’s celebrations.

Blackpink’s Rosé Joins SKIMS For Valentine’s Day
Blackpink’s Rosé for SKIMS’ Valentine’s Day Collection
Blackpink’s Rosé for SKIMS' Valentine’s Day Collection
Blackpink’s Rosé for SKIMS’ Valentine’s Day Collection

“Valentine’s Day has always held a special place in my heart,” shares ROSÉ. “Maybe it’s also because it’s only a few days after my birthday, it feels special to me, almost like a second round of a birthday. This collection captures that feeling with pieces that are both romantic and cute. I had an amazing time shooting this campaign, and I hope everyone feels as confident and beautiful in these pieces as I did.”

SKIMS, known for shapewear and an expanding loungewear range (plus a new men’s line), continues its global ascent after reportedly reaching a $4 billion valuation. Kim Kardashian sums up the synergy between the brand and its muse: “Every SKIMS campaign is designed to be iconic and ROSÉ embodies that perfectly. Her elegance and energy are unmatched, and she’s the ultimate Valentine for 2025. This collection is romantic, fun, and full of personality, and ROSÉ captured that beautifully.”


Blackpink’s Rosé for SKIMS' Valentine’s Day Collection
Blackpink’s Rosé for SKIMS’ Valentine’s Day Collection
Blackpink’s Rosé for SKIMS' Valentine’s Day Collection
Blackpink’s Rosé for SKIMS’ Valentine’s Day Collection

Rosé’s presence here reflects the effortless way she shifts from stadium stages to intimate campaigns, lending her signature confidence to the sweet, playful mood of the capsule. With bright motifs and cozy silhouettes, SKIMS’ Valentine’s drop pairs well with Rosé’s modern pop energy—fitting for a celebration of love, friendship, or simply another reason to treat yourself.