Kate Phelan leads the curated presentation of the brand’s newest collection and reimagined bar space.
Harvey Nichols has introduced a new pop-up featuring Parisian streetwear label Drôle de Monsieur at its flagship Knightsbridge store. Spearheaded by the retailer’s influential creative director, Kate Phelan, this collaboration showcases the French label’s Spring/Summer 2025 collection, known for blending relaxed silhouettes with sporty, vintage influences. With its recognizable slogan “Not From Paris Madame,” Drôle de Monsieur is strategically positioning itself to capture more attention from style-conscious London shoppers.
Expanding beyond apparel, Drôle de Monsieur has also taken over Harvey Nichols’ popular 109 Bar, revamping it with interiors inspired directly by the brand’s aesthetic. This transformation integrates the label’s distinctive color palette and visual identity into the space, offering visitors an engaging experience beyond traditional shopping. It’s a move designed to highlight the brand’s lifestyle appeal and enhance customer connection.
Harvey Nichols has consistently embraced innovative collaborations under Phelan’s direction, including recent partnerships with brands like Alice & Olivia. This latest endeavor underscores the store’s commitment to fresh and immersive shopping experiences. For Drôle de Monsieur, the Knightsbridge pop-up is an essential step in solidifying its presence in the highly competitive UK market.
