Simon Porte Jacquemus is once again bringing his sun-soaked Mediterranean vibes to the city, this time teaming up with OMA to craft a new retail space that feels like a Provencal escape. Known for turning runways into lavender fields and wheat pastures, Jacquemus channels that same energy into his stores, blending Southern French charm with urban sophistication.
Walking into the space, you’re greeted by stone floors reminiscent of Mediterranean pathways, stucco walls that play with light, and wrought-iron railings that add a touch of old-world elegance. It’s not just a store—it’s a curated experience. Art pieces from the likes of Wolfgang Tillmans and ceramics by Astier de Villatte are thoughtfully placed throughout, turning shopping into an intimate gallery visit.
This approach reflects a broader trend in luxury retail, where stores become cultural hubs rather than mere points of sale. Jacquemus is at the forefront of this movement, seamlessly blending fashion, art, and lifestyle into one cohesive space. It’s a place where you can immerse yourself in his world—a slice of Provence in the midst of the city.
