Ralph Lauren knows how to make an entrance. To mark the Shanghai debut of the HBO documentary Very Ralph, the American icon gave the city a luminous spectacle over The Bund. A thousand drones filled the night sky, their precision choreography a tribute to the brand’s heritage and Lauren’s unmistakable vision.
Over fifteen minutes, the synchronized swarm painted ten striking images against Shanghai’s futuristic skyline. A silk tie—a nod to Ralph’s early days—floated above, followed by a portrait of Mr. Lauren himself, and of course, the iconic Polo Pony. The imagery was monumental, stretching across a field of stars as big as a football pitch.
It was more than just a light show. It was Ralph Lauren bridging his classic sensibility with the future, blending technology and artistry to celebrate his own story. With a city like Shanghai as the backdrop, it felt like a glimpse into a new chapter of the brand’s timeless narrative, illuminated in the most modern way possible.
