Tiffany & Co. presents its holiday campaign “Love Is a Gift” starring Anya Taylor-Joy, celebrating love through its signature designs.
Summary
- Tiffany & Co launches its 2025 holiday campaign titled “Love Is a Gift” with Anya Taylor-Joy as the face of the film and imagery.
- The story journeys from New York to London to Tokyo and back, centred on the theme that giving (and receiving) is a celebration of love in many forms.
- Key pieces like HardWear, Lock, T, Knot and Bird on a Rock are highlighted and wrapped by a white satin ribbon motif around a Tiffany Blue Box.
The House of Tiffany opens this season with a campaign that puts feeling front and centre. For its 2025 holiday effort called “Love Is a Gift,” Tiffany & Co. features its global ambassador Anya Taylor-Joy in a film directed by Jonas Lindstroem and still images by Carlijn Jacobs.
The journey begins in New York City, Tiffany’s birthplace, then moves on to London and Tokyo before ending back in Manhattan, where the snow-dusted streets frame that iconic Tiffany storefront. Along the way, Taylor-Joy witnesses moments of giving such as a blue box, a ribbon tied, and someone’s gaze lighting up, while wearing key pieces from the House’s icons: HardWear, Lock, T, and Knot. The new Bird on a Rock collection also appears as she pulls a white satin ribbon around the signature Tiffany Blue Box.
What stands out is how the campaign treats luxury as something lived rather than displayed. It uses the ribbon motif as a physical thread linking cities and relationships. Whether it’s romantic love, family, friendship or self-love, the message is consistent: gifting can articulate the kind of relationships that matter.
The campaign launches globally this week, with the featured jewelry arriving in holiday selections soon.