Ralph Lauren Unveils Rodeo-Inspired Timepieces

Ralph Lauren launches of two standout timepieces that seamlessly blend American style and Swiss precision. Enter the Western Black Dial Cushion Watch—offered in sterling silver and 18-karat rose gold—expanding the brand’s iconic American Western Watch Collection.

These watches feature a distinctive black cushion-shaped dial that artfully mixes numerals: Arabic numerals mark 12, 3, 6, and 9 o’clock, while Roman numerals fill in the rest, creating a dynamic interplay between classic and contemporary design. A subtle 24-hour scale circles the inner edge, adding functionality without overwhelming the minimalist aesthetic.

Ralph Lauren Western Black Dial Cushion Watch
Ralph Lauren Western Black Dial Cushion Watch

Measuring 42mm, the cases are anything but ordinary. Intricate engravings inspired by vintage rodeo and concho belt motifs wrap around the case, infusing each piece with texture and storytelling. The leather straps are hand-engraved by master artisans, ensuring that every watch is truly one-of-a-kind.

Underneath the artistry, the RL514 caliber powers the watch with a 40-hour reserve, exclusively developed for Ralph Lauren by Swiss luxury house Piaget. This collaboration underscores the brand’s commitment to marrying fashion with high-end watchmaking.

Ralph Lauren Western Black Dial Cushion Watch

The sterling silver model is priced at $24,600 USD, while the rose gold version comes in at $40,100 USD. Both editions are set to drop on Ralph Lauren’s website soon.

With these new releases, Ralph Lauren continues to blur the lines between fashion and horology, offering timepieces that are as much about personal expression as they are about precision.

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Ralph Lauren

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