Stella McCartney launches Stella Shared 3, a capsule of conscious, laidback luxury, unisex pieces exploring shared values and aesthetics in the words of the next generation. Inspired by Y is for Youth from the McCartney A to Z Manifesto, Stella McCartney has merged three creative forces of tomorrow to offer their own interpretations of the collection: Ed Curtis in London, Maisie Broome (Myfawnwy) in New York City and Tom Tosseyn in Antwerp, with their prints featured on iconic Stella archetypes.
Not only did each artist work closely with Stella to create their collection pieces Ed Curtis and Myfawnwy also shot campaigns to bring the collections to life with their unique visions.
Stella Shared 3 is a capsule of conscious unisex staples exploring shared values and aesthetics – speaking the same language as the Winter 2021 ready-to-wear collection, but in the words of the next generation. Inspired by ‘Y is for Youth’ from the McCartney A to Z Manifesto, the British fashion house offers its platform to three creative forces: Ed Curtis in London, Maisie Broome (Myfawnwy) in New York City and Tom Tosseyn in Antwerp, forming both a collective and a collection. With a club-kid perspective blending fantasy and reality, their prints are featured on iconic Stella archetypes elevated through collaboration and shared communities.
“For my McCartney A to Z Manifesto, I shared my platform with next-gen artists who interpreted our values through their visions. Stella Shared 3 continues this spirit of collaboration today, remixing indisputably Stella pieces with prints by incredible talents of tomorrow – collectively advancing by sharing our respective skills, resources and communities,” says Stella McCartney.
The Stella Shared 3 palette pairs neutrals with youthful bursts of colour, including prints eccentrically clashing classics with contemporary fantasies. Rich green and purple vegan Fur Free Fur elaborates on this vivid narrative, delivering a moment of texture as hoodies and on the uppers of 90s-inspired ECONYL® regenerated nylon puffers.
Continuing this counter-cultural aesthetic, South London-based artist and slow fashion designer Ed Curtis brought his organic, optical prints to reversible puffer jackets in regenerated nylon, coordinated with voluminous trousers. This visual narrative is elaborated on by laser-printed denim pieces and graphics clashing on knitwear, a first for Curtis. His free-handed, spray-painted interpretation of the Stella logo is blown up across furry knits, chunky rollnecks and crewnecks, while his psychedelic prints trip out across coordinated, roomy sweat sets in organic cotton.
Bringing a progressive positivity to the Stella Shared 3 collective is Myfawnwy, an artist and designer based in Queens, New York City – celebrated for her hand-marbled prints and faces on painted suns and flowers. These signature styles beam across silk sets, including coordinated short-sleeved button-ups and voluminous track trousers, boxer shorts and a crewneck jumper. Her iconic faces additionally shine optimistically on organic cotton jersey t-shirts and dresses as well as pale yellow hoodies.
Antwerp-based graphic artist Tom Tosseyn has shared environmental and sustainable values, reinterpreting the Stella logo in his futuristic style and adding the slogan “Restoring the balance.” He transforms the ‘S’ into both lightning bolt and yin yang symbols, whilst simultaneously extrapolating it into a series of alliterative words that represent sustainability to him like ‘Sky’, ‘Safe’ and ‘Strawberry’ – riffing on the McCartney A to Z Manifesto. His design is featured on functional luxury pieces like military-inspired parka bombers, utilitarian denim sets, knitwear, voluminous fleece sets and organic cotton leisurewear.
Across vegan accessories, Ed Curtis’ spray-painted take on the Stella logo is embroidered on the iconic Falabella bag in mini and Maxi sizes.It also features prominently on vegan Logo bags and wallets in smooth Alter Mat, and cruelty-free Fur Free Fur totes – a youthful, relevant addition to Stella Shared 3’s offering.
The Stella Stan Smith, the first-ever vegan iteration of the classic adidas style, is remixed with Ed Curtis’ and Myfawnwy’s graphics. The latter artist’s iconic smiling faces also burst optimistically in pink on the sustainable Loop sneaker. The Reclypse trainer is reimagined in a fluoro yellow colourway – made with a recycled polyester upper and a tractor sole using bio-based, renewable raw materials.
The capsule makes vintage-inspired knit accessories current including bucket hats, balaclavas and mittens. Classic baseball caps are energetically elevated with psychedelic prints. Rounding out a complete wardrobe offering, Ed Curtis’ psychedelic prints step up socks and tights in vibrant colourways.
Bringing a conscience to the fashion industry, Stella Shared 3 is made with sustainable materials including organic cotton jersey and denim, recycled nylon, regenerated cashmere and traceable, responsible wool from regenerative farms.
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