Comme des Garçons

Comme des Garçons, founded by Rei Kawakubo in Tokyo in 1969, is one of the fashion industry’s most defiant brands. Kawakubo, often described as an architect of avant-garde fashion, introduced the brand to the West in 1981 at Paris Fashion Week—and the fashion world hasn’t been the same since. Kawakubo’s vision embraces the deconstructed, the abstract, and the unexpected. She’s known for flipping conventional beauty standards on their head, and Comme des Garçons collections are an ongoing exploration of imperfection, asymmetry, and even the beauty of the grotesque.