Coach today introduces its campaign for Fall 2022 created in collaborationwith photographer Juergen Teller and artistic duo Mint + Serf. Featuring a cast sourced from street casting and an open call on Coach’s social channels, the campaign captures spontaneous moments of affection between friends and lovers, and serves as a joyful invitation to embrace your loved ones today.
The campaign features Coach’s Fall 2022 collection, introducing quintessential Coach pieces like shearling and leather outerwear contrasted with romantic lace and crocheted dresses, pops of neon, and leather ready-to-wear inspired by leather bars of the 70—envisioned by Coach Creative Director Stuart Vevers as an ode to the house’s role in shaping the legacy of American style. The campaign also spotlights the house’s Rogue and Bandit bags, modern icons reimagined for the next generation.
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The Fall 2022 collection also introduces pieces created in collaboration with Mint + Serf printed with the duo’s raw, expressive artworks, inspired by the energy and attitude of New York, Coach’s hometown. Mint + Serf also collaborated with the house to create original artworks for the campaign.
The campaign, which offers a tender snapshot of authentic interactions between friends and lovers, was street-casted in collaboration with Juergen Teller. It also features one couple discovered through a casting call competition on Coach’s social channels.
To celebrate the Fall 2022 campaign and collection, Coach also announces the opening of an immersive pop-up in collaboration with Mint + Serf in New York City’s Nolita neighborhood where visitors can shop the collection and experience additional behind-the-scenes storytelling about the collaboration, as well as artist workshops and live DJ performances. Visitors will also be able to shop the house’s Buy-Now bag from its Spring 2023 collection debut on September 12, available exclusively at the Nolita pop-up.
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