Ralph Lauren‘s “Only Polo” 2024 campaign captures the quintessence of summer freedom, offering a refreshing dive into the brand’s interpretation of seasonal joy and leisure. This latest endeavor is a visual and stylistic ode to disconnecting from the mundane, encouraging moments of relaxation and quality time with loved ones, all wrapped in the classic yet vibrant essence of Ralph Lauren’s designs.
Ralph Lauren himself puts it succinctly: “It’s about embracing the richness of life, from your wardrobe choices to your lifestyle and the love that surrounds you.” This philosophy is vividly brought to life in the campaign, masterfully shot by Dan Martensen. Against the idyllic setting of clear blue skies and picturesque beaches, the campaign unfolds with a diverse cast enjoying the bliss of summer days.
The Spring ‘24 collection is a canvas of joy, reinterpreting cherished Ralph Lauren silhouettes with an injection of exuberance through bright hues and striking patterns. The collection’s palette is a celebration of color – blues, oranges, yellows, and greens come alive in both solid forms and playful stripes. Signature pieces like the Polo Shirt are reimagined, while the collection’s tailoring stays true to the brand’s iconic aesthetic. The casual elegance of rolled-up chinos, unstructured linens, and effortless layering, topped off with Polo Ball Caps, perfectly encapsulates the laid-back yet refined spirit of the season.
“Only Polo” is not just a campaign but a Ralph Lauren summer manifesto – a call to enjoy life’s simple, joyful moments in style.
