Stella McCartney launches its Winter 2023 campaign, starring Kendall Jenner. Shot by Harley Weir in the Camargue Salt Flats of France, the next-gen model and equestrian is captured amongst the region’s famed white ponies – provided by horse whisperer and rescuer Jean-Francois Pignon, a connective thread to the collection’s runway presentation.
Winter 2023’s ‘Horse Power’ theme runs across collection elements and the campaign vision, presented originally during Paris Fashion Week at the Manege de L’Ecole Militaire. It story-tells the transformational connections between humans and horses – through the lenses of Stella’s personal relationships and family, art and history, and into the modern day.
“I knew this season’s Stella girl had to love horses as much as I do. Kendall has been riding since she was a kid, just like me, and has her own ranch; you can see how at ease she is around these sensitive creatures, and them with her. Capturing this connection brings Horse Power to life, both through the fashion and the vision.” – Stella McCartney
Stella and Kendall Jenner share a lifelong love of horses, having both been equestrians since childhood. The latter’s comfort and calm are matched by Jean-Francois Pignon’s steeds – native to and living in the South of France, where the campaign was shot. He rescued, raised and trained them to follow direction without the need for physical contact.
The harmony between Jenner and Pignon’s ponies reflects the collection’s equestrian essence, with rope details inspired by bridle reins, quilting reinterpreting horse blankets and Appaloosa jacquards referencing an American breed Stella’s family raised. The unique and healing bonds between humans and horses will be further explored in a second phase of the campaign this autumn.
Material innovations include vegan crocodile-effect Frayme and S-Wave bags crafted from apple waste, while riding boots are made using grape waste. The collection also features accessories crafted from fungi mycelium and MIRUM® – a cruelty-free alternative to animal leather made using plants, not plastic. It is fully natural and circular, able to be recycled into new materials or returned to Mother Earth as nutrients.
The ready-to-wear collection is crafted from 92% conscious materials, making it the Stella McCartney’s most responsible winter offering to date. The brand has never used animal leather, feathers, fur or exotic skins.
The Stella McCartney Winter 2023 will be available to shop in boutiques globally, at selected retailers worldwide and at stellamccartney.com from August 2023.