This season, iconic bags and accessories are reimagined as experiments in colour and form. The Puzzle is rendered in pure Solid Colours, and the Goya, Flamenco, and Puzzle Hobo are remade as Puffers. Sunglasses come in new puffer shapes too.
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LOEWE is proposing new takes on modern classics. Technological innovation, expert craftsmanship and colour theory are combined. Beautiful finishes and forms are highlighted. It’s a conceptual approach: removing unnecessary decoration to focus right in on the idea.
Every piece of the Puzzle bag, from its satin calfskin panels to its solid hardware, is coloured in exactly the same shade. This brings out the power of the single clear tone.
The Fall Winter 2022 Puzzle comes in an earthy palette with bright accents: vintage green, plumrose, aquamarine, black, pecan, orange, and scuba blue. So does the Hammock bag and the Bracelet pouch. By using just one Solid Colour, emphasis is placed on the form and silhouette, the craftsmanship and materials; the sharp, vibrant attitude.
The Puffer Story takes leather craftsmanship yet further, with the jewel-like Goya handbag transformed into the Puffer Goya. Its shiny nappa lambskin body is puffed up with natural goose feathers and finished with a gold Anagram fastening to give a cushioned effect. It’s available in clay green, black, dark chocolate, camel, and plumrose. Likewise, the Flamenco clutch has also been plumped up into the Puffer Flamenco, and the Puzzle Hobo into the Puffer Puzzle Hobo. The Puffer story continues into eyewear too: inspired by surrealism’s eye-catching trompe l’oeil motifs, sunglasses have big inflated frames in bright primary colours and with a new silk-screened logo.
Throughout, the vibe is luxuriously sensual and feminine. Touch is just as important as appearance. How these bags feel, and how they make you feel; whether hung by a gold donut chain or held as a soft puffer clutch.
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