The brand brings its signature ‘home’ concept to central China with a new multi-level space at SKP Wuhan, offering a curated shopping experience.
Miu Miu has expanded its presence in China with the opening of a new flagship store in Wuhan. Situated along the K Avenue promenade of the recently launched SKP Wuhan, the three-story boutique spans approximately 5,200 square feet.
The store’s design reflects Miu Miu’s ‘home’ concept, featuring a facade of pale brickwork and large windows that offer glimpses into its curated interiors. Each floor presents a distinct environment aligned with the brand’s vision. The first two levels showcase the full range of ready-to-wear, handbags, accessories, and footwear. The third floor is dedicated to exclusive pieces, housed within a private lounge that leads to two intimate salons.
This opening marks Miu Miu’s second location in Wuhan, following its initial store at Wuhan International Plaza a decade ago. The brand now operates 24 stores across mainland China.
The launch was celebrated with traditional lion and dragon performances, rituals intended to bring good fortune. SKP Wuhan, the fourth outpost of the Beijing-based department store, opened last summer. Its K Avenue corridor hosts standalone structures from various luxury brands, including Bottega Veneta, Loewe, and Prada, contributing to a diverse retail landscape.
Miu Miu’s expansion continues with plans to open a new store at MixC Xi’an, a high-end shopping mall that debuted last December.
