Bang & Olufsen and Ferrari are hitting the road together once more, but this journey has a different vibe. Departing from last year’s audacious Ferrari-red speakers, the iconic brands have shifted into a new gear with their latest collaboration. Meet the second Ferrari Collection: Bang & Olufsen’s audio masterpieces cloaked in Grigio Corsa, a sleek shade of charcoal gray that exudes understated elegance and mirrors Ferrari’s timeless allure.
Yet, the heartbeat of Ferrari—their signature red—still pulses through the designs, adding that unmistakable touch of passion. This partnership is a celebration of both brands’ affinity for aluminum—a material that forms the backbone of Ferrari’s legendary cars and Bang & Olufsen’s cutting-edge audio equipment.
The collection spotlights three of Bang & Olufsen’s flagship pieces, each infused with Ferrari’s design DNA: the Beolab 50 speaker, the Beosound Theatre soundbar, and the Beovision Theatre TV.
Let’s talk about the Beolab 50 speakers. They’re renowned for delivering sound that’s as precise as it is powerful, thanks to their adjustable acoustic lenses. Now, they’ve been given a Ferrari twist: a bold red stripe racing down the center, a nod to the iconic stripes adorning Ferrari’s finest automobiles. Owning a pair will set you back $95,000.
Next up is the Beosound Theatre Ferrari Edition Soundbar. It’s not just another soundbar; it’s an auditory experience with 12 custom drivers that project sound in every direction, including upwards for that immersive Dolby Atmos effect. Dressed in Grigio Corsa with a laser-engraved prancing horse and subtle red highlights, it’s a piece of art as much as technology. The cost? $18,000.
Finally, there’s the Beovision Theatre Ferrari Edition TV. This isn’t merely a screen; it’s a gateway to cinematic bliss. With 4K OLED brilliance and sizes ranging from 55 to 77 inches, it features anodized Grigio Corsa panels and red anodized tweeters nestled within the integrated soundbar. This slice of luxury is priced at $28,900.
In a world awash with collaborations, this one stands out—not just for its pedigree but for its seamless blend of style and substance. It’s where high design meets high performance, offering connoisseurs a chance to bring a piece of the Ferrari spirit into their homes.
