Polaroid has revised the Go, its smallest instant camera, for a third generation. The changes go after the format's oldest complaints. A new lens sharpens the image, addressing the blur and hot spots that dogged earlier versions, and a stronger built-in flash handles low light, the condition where instant film tends to fall apart. Polaroid recommends firing the flash in most dim settings to hold onto detail.
The Gen 3 keeps the framing tools because they solve a problem specific to film: there's no screen to check, and no do-over once the shutter clicks. A selfie mirror mounted to the right of the lens lets you line up a self-portrait or a group shot before committing a frame, sparing the friend who otherwise gets cropped out and discovered too late. Double-exposure mode returns as well, layering two shots onto a single print.
The body stays pocket-sized and comes in Purple, Light Blue, Teal, Black, and White. Polaroid's Go Gradient Frames film adds a colored border to the prints for anyone who wants the hardware and the output to match.
The soft color and imperfect light this camera produces by default is the same look editing apps now sell as a preset. The Gen 3 gets there without faking it.
