Prada and Gentle Monster have an eyewear collaboration on the way. Gentle Monster teased it on Instagram with a short campaign clip.
A new luxury brand name on the eyewear brand's roster hardly counts as a shock. Its past collaborators already include Maison Margiela, Mugler, Bratz, and Jennie, so Prada steps into familiar company.
Gentle Monster describes the project as drawing on "Prada's unique aesthetic and Gentle Monster's intriguing vision." Fronting it is Kentaro Sakaguchi, a Prada ambassador.
As for finding it, the collection reaches Japan, South Korea, China Mainland, and Hong Kong SAR soon, available for a limited run only.
