Telfar shrank the shopper. The result, the Baby Bag Charm, measures 4 by 3 inches (10.16 by 7.62 cm). Leaning into the scale, Telfar calls it "the smallest bag ever."

Telfar Baby Bag Charm in Acid Color
Telfar Baby Bag Charm in Pearl ColorTelfar Baby Bag Charm in Dark Olive Color

The Telfar Baby Bag Charm arrives in 14 colors at $78, releasing exclusively online at Telfar on July 17th, with an in-store drop the following week at the New York store. Acid, Azalea, Pearl, Ballerina and Black Rainbow carry the fan-favorite tag among the 14, with Chocolate, Red, Yellow, Silver and Dark Olive among the other shades.

A zip closure and two card pockets on the back handle the small everyday essentials, and the carabiner hand strap lets it clip to a larger bag, hook onto a belt loop.