Casablanca’s debut Paris store takes interior design to the next level with a centerpiece marble-and-velvet tennis court installation.
Casablanca opened its first flagship store in Paris on June 5, 2025, staking a claim on the storied Rue du Faubourg Saint-Honoré. The three-level boutique occupies a prominent corner in the 8th arrondissement, placing the young label shoulder-to-shoulder with luxury icons like Hermès and Chanel on one of the city’s most prestigious shopping streets.
For founder and creative director Charaf Tajer, a Paris native, the opening is deeply personal. “Opening this store is like coming home—but more than that, it’s about bringing something new to Paris, something progressive,” Tajer said to The Impression of realizing a once-impossible dream to secure a corner spot on this exclusive avenue.
Co-designed by Tajer and Casablanca’s art director Steve Grimes—alongside London’s Counterfeit Studio and Morocco’s Elements Lab—the flagship’s interior channels the brand’s recurring themes of sport and cinema. Design references range from the classical to the ultramodern – arched niches and Carrara marble mosaics nod to Parisian grandeur, while a Kubrick-inspired lightbox ceiling and a sculptural tennis court installation infuse the space with playful futurism.
In the seven years since its 2018 founding, Casablanca has grown from a digitally-driven upstart to an aspirational luxury label, and this Paris boutique marks its first foray into owned retail. A second Casablanca flagship is slated to open in Los Angeles later this summer, extending the brand’s physical footprint beyond France.
