Hailey Bieber fronts Miu Miu's Fall/Winter 2026 campaign, and Zoe Ghertner shoots the pair in sharp focus against a suspended nightscape, an industrial backdrop flickering behind them in abstracted tones of blue.
The Miu Miu Fall/Winter 2026 campaign spans still and moving images, and femininity reads through it, in the house's words, as "fluid and self-authored, shifting between vulnerability and control, innocence and awareness, intimacy and detachment," tensions Miu Miu insists are "not oppositions but coexistences." Clothing doubles as armor and expression, worn close to the skin in gentle washed fabrics.
Stretch poplin, washed double cashmere, leather, linen, tweed, embroidered tulle and satin fill out the fabric story, trimmed with lingerie-inspired ribbon and bows. "Delicacy is prized but results in authority," per the house.
An opera coat clasps at the breastbone, flanked by zip-fronted jackets and trapper hats, all of it oversized and lined in shearling, a group Miu Miu files under "a vintage-inspired glamor, romantic but always worldly: in the moment, of our time."
The Bubble shoe returns, a silhouette first seen in the early 2000s, alongside stretch leather knee-high boots and elaborate slides the brand calls "precious and pragmatic." Soft leather covers the season's three bags, the Vivant, the Rendez-vous and the Arcadie.
Eyewear borrows loosely from the 1970s and, per Miu Miu, "ensures privacy, all while amplifying an assertive gaze."
