Elie Saab Maison isn’t just crafting gowns anymore—now it’s styling your living space. The fashion house has teamed up with Italian design firm Giobagnara to launch a sleek line of home accessories. Debuted at Maison&Objet in September, this collaboration is rolling into a second season.
Hailing from Genoa, Giobagnara is known for partnering with some of the world’s most exclusive hospitality brands. This move marks a pivotal moment for Elie Saab Maison, branching out into luxurious gift items and elevating its lifestyle offerings.
The collection features over 20 handcrafted pieces with a modern edge. Think a chess set with pieces carved from Carrara and Marquina marble, or a table lamp wrapped in monogrammed leather. By stepping into home decor, Elie Saab is offering a full-circle experience for its clientele.
Established in Beirut in 1982, Elie Saab has long been synonymous with couture elegance. In 2019, the Maison expanded into interior design through a licensing deal with Swiss home design company Corporate Brand. This strategic shift added furniture and interior projects to its renowned ready-to-wear and haute couture lines.
Elie Saab Maison has since made its mark on real estate projects worldwide, from branded villas and residences in Dubai and Doha to São Paulo’s Saffire by Elie Saab and the Elie Saab Residences in London’s Hyde Park.
Recently, Giobagnara also collaborated with Los Angeles interior designer Kelly Wearstler, unveiling a collection that marked her entry into the world of bar accessories.
With this foray into home accessories, Elie Saab Maison continues to blur the lines between fashion and lifestyle, bringing its signature touch from the runway to the heart of the home.
