Lanvin wraps up its “Character Studies” series with a striking final chapter that cuts through the noise of seasonal gimmicks. This isn’t about archetypes or avatars. It’s about real people, real presence—those who shape and give life to the new Lanvin universe. Under the lens of Steven Meisel and the creative eye of M/M Paris, the images are portraits of raw elegance, infused with the kind of depth that defines France’s oldest couture house.
Raquel Zimmermann returns, joined by fresh faces, bringing the same continuity that has made “Character Studies” so distinct. It’s a visual language of sophistication, stripped of excess, that Jeanne Lanvin herself would recognize—natural, unforced, timeless. In a world drowning in content, Lanvin offers clarity: a still point in the chaos, a rhythm that speaks to what is lasting.
This time, Lanvin lets color slip in, sparingly but deliberately, alongside the movement of the silhouettes. It’s a nod to Jeanne’s original sketches—vivid, spirited lines—reinterpreted with a forward-thinking attitude. As Lanvin steps into a new era with a fresh artistic director, the campaign captures both its foundational essence and its anticipation for what’s next. There’s an energy here, a chic that’s both eternal and evolving, taking the house into the future.
Credits
Photography: Steven Meisel
Artistic direction: M/M Paris
Styling: Ludivine Poiblanc
Hair: Guido Palau
Make up: Pat McGrath
Casting director: Piergiorgio Del Moro
Casting: Raquel Zimmermann, Bibi Breslin, Nanne Groenewegen, Maty Fall, Pierrick George, Jun Yeong Baeck
