Imagine sketching a piece of jewelry in your mind and seeing it come to life in gold and gemstones. Arcade, the latest venture shaking up the fashion tech scene, is making that possible by merging generative AI with the artistry of jewelry-making.
Founded by Mariam Naficy—who previously introduced us to Eve.com and Minted—Arcade launched with a bold vision: to let anyone design their own jewelry using AI. Teaming up with AI specialist Will Zhuk from OpenAI, Naficy created a platform where users input their ideas, no matter how abstract or detailed, and receive realistic renderings of potential pieces.
Here’s how it works: You describe what you want—be it a simple chain-link bracelet or a zodiac pendant adorned with gemstones—and the AI generates a selection of designs tailored to your concept. Not quite right? You can tweak elements like gemstone colors, chain lengths, or metals until it’s perfect. Options range from sterling silver to 14-karat gold, and yes, real diamonds are on the table.
But turning digital designs into tangible items isn’t just a click away. Arcade collaborates with a network of skilled artisans and manufacturers across New York, Los Angeles, India, and Thailand. The platform intelligently assigns your design to the maker best suited for the job, whether it’s intricate enamel work or expert gem setting. Each piece is crafted with care, typically delivered within two weeks.
Investors are buzzing about Arcade’s potential. With $17 million raised from heavyweights like Reid Hoffman, Ashton Kutcher’s Sound Ventures, Karlie Kloss, and Colin Kaepernick, the startup is well-positioned to redefine personalized jewelry.
Arcade is also mindful of the industry’s legal and ethical landscapes. The AI is programmed to avoid replicating trademarked designs or infringing on copyrights. If you try to input “Van Cleef & Arpels Alhambra necklace,” the system will steer you toward unique motifs instead of copying iconic styles.
For those looking to recreate a lost family heirloom or a cherished piece, you can upload an image, and Arcade will generate inspired variations while ensuring originality. The platform may flag certain designs for potential plagiarism, but there’s room for dialogue to honor personal stories.
Price points vary based on complexity, materials, and craftsmanship. While a simple piece might start around $100, more elaborate designs can exceed $1,000. It’s a bespoke experience that aligns with traditional custom jewelry costs but with the accessibility and convenience of modern technology.
Arcade isn’t just selling jewelry; it’s offering a new way to engage with fashion. By putting creative control in the hands of consumers, it’s democratizing design and fostering a community where anyone can be a creator—and even earn commissions if others purchase their designs.
As the platform evolves, expect more advanced features and editing tools that make the design process even more intuitive. Arcade is bridging the gap between imagination and reality, one piece of jewelry at a time.
