Fujifilm’s latest creation is a statement piece for anyone who craves both style and substance. Meet the GFX100RF: a 102MP medium-format camera sized for everyday carry. This model stands out with a fixed 35mm f4 lens (28mm full-frame equivalent) that produces images at 11,648 x 8,736 resolution. Adding to its distinct vibe is an integrated ND filter and a dial that offers multiple aspect ratios beyond the usual suspects.
Under the hood, it shares the same powerhouse sensor found in the GFX100 II, yet it’s shaped more like Fujifilm’s beloved X100 series. It’s not lightweight—at 1.62 pounds—but that heft is offset by the camera’s cool factor. According to Fujifilm, it’s “machined from a single block of aluminum and the lens ring, dials, bottom plate, and other details are all precision-machined from aluminum as well,” ensuring a refined finish.
On the back, a dedicated control gives you nine aspect ratio options—everything from classic squares to ultra-wide cinematic frames. There’s also a front lever that shifts the digital focal length from 35mm to 45mm, 63mm, or 80mm, letting you go tighter at the cost of some resolution. A “Surround View” feature adds a bit of flair by revealing areas outside your chosen crop as a translucent border, so you know exactly what’s happening at the edges.
The lens relies on a 10-element, eight-group design with two aspherical components, pushing back against distortions for crisp results. A new coating aims to cut reflections, and the lens can focus down to 7.9 inches, giving you some striking close-up possibilities. Instead of the usual focal plane shutter, there’s a leaf shutter inside—a choice that helped shrink the body and accommodate a built-in four-stop ND filter.
Autofocus functionality is fast and informed by what’s inside the GFX100 II, complete with subject-recognition for faces, eyes, animals, and more. It can capture bursts at 6 frames per second, and there’s 4K video at 30fps in 4:2:2 10-bit, with Fujifilm claiming up to 13+ stops of dynamic range in FLog-2. You’ll find an SDXC UHS-II card slot, 20 in-camera film looks, SSD recording support, and the usual audio and HDMI ports. Missing in action is in-body stabilization, which might be a deal-breaker for some, but the rest of the specs could make up for it.
At $4,900, it’s not exactly a bargain, but it undercuts the similarly positioned Leica Q3 by a noticeable margin while offering a bigger sensor and more megapixels. Watch for black or silver editions to drop in late April 2025, ready to turn any street corner into your personal photo runway.
