Seiko’s Silver Bullet GMT Borrows Its Soul From a Ginza Cocktail Bar

The new Seiko Presage Silver Bullet GMT borrows its name and its mood from the gin, kümmel, and lemon juice cocktail.
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The new Seiko Presage Silver Bullet GMT borrows its name and its mood from the gin, kümmel, and lemon juice cocktail.

Bremont revisits the early days of digital watch faces with a mechanical twist that snaps the hour into place instantly.

Japanese designer Hiroshi Fujiwara and watch giant Seiko have cooked up a pair of timepieces.

The LVDB-03 Louis Varius Project puts De Bethune’s technical savoir-faire inside Louis Vuitton’s most recognizable silhouette.

Collectors can pair the Lebond Attraction with a sapele wood sculpture that mimics the tower’s geometry.

Jacob Arabo turns 60 this year, and rather than looking back, the founder is marking the milestone with a limited run of 60 timepieces.

Marc Newson has teamed up with Benoit Mintiens to produce an ergonomic titanium timepiece that references his work from the 1990s.

Zenith has expanded its Defy collection with two new limited-edition Extreme Chroma models, each restricted to a 100-piece production.

The Newest Omega x Swatch MoonSwatch “Cold Moon” will be availability during the snowfall in its home country for a release that runs through 2026.

Bell & Ross moves beyond its utilitarian pilot watch roots with a $99,000 timepiece influenced by the art of Piet Mondrian and Charlotte Perriand.

TAG Heuer Monaco utilizes Selective Laser Melting to create a hollowed, lattice-like titanium case that mimics the aerodynamics and weight-saving techniques.

The new 200-piece Chronomaster Revival Daisuke Jigen Edition uses matte black titanium and a beige dial to honor the anime character.

Louis Vuitton revisits its first wristwatch, the 1988 Monterey, now reborn with fine craftsmanship and a modern automatic movement.

The artist and designer Yinka Ilori has partnered with M.A.D.Editions, the sister brand of MB&F, for a new watch series.

Hermès is adding two titanium references to the H08, the sleek, geometric watch that has become its leading sports entry.

Marking their third collaboration to date, the watch features a minimalist design inspired by Long Island’s iconic lighthouse.

TAG Heuer rolls out a Stopwatch, a Gulf collaboration, and a split-seconds flagship as the Monaco and Indy crowds gather. TAG Heuer Greets Monaco and Indy With 3 New Monaco Watches TAG Heuer has timed its latest launch to racing’s busiest weekend, presenting three additions to the Monaco line just as engines warm up fo

Mechanical watches were supposed to fade once smartphones made checking the time a thumb-swipe away..

Choupette, the blue-eyed Birman once doted on by Karl Lagerfeld, now fronts Hublot’s campaign marking 20 years of the Big Bang collection.

A moon-bound astronaut, a shape-shifting Samurai and a pocket-sized Amazon scene lead Louis Vuitton’s 2025 high-watchmaking line-up.