TAG Heuer rolls out a Stopwatch, a Gulf collaboration, and a split-seconds flagship as the Monaco and Indy crowds gather.
TAG Heuer has timed its latest launch to racing’s busiest weekend, presenting three additions to the Monaco line just as engines warm up for the Monaco Grand Prix and the Indianapolis 500. Together, the trio tips a helmet to the brand’s decades-long bond with motorsport while nudging the square-cased icon into fresh technical territory.
Monaco Chronograph Stopwatch
Built for racers who kept one eye on a pit-wall clock, this 39 mm model borrows its black-and-white dial from TAG Heuer’s 1960s dashboard timers. A black DLC-coated titanium case mirrors track hardware, while perforated calfskin recalls the gloves that still grip classic steering wheels. Inside beats the Calibre 11 automatic movement; outside, only 970 pieces will leave the workshop—each priced at 9,600 CHF (about $11,614).
Monaco Chronograph x Gulf
The brand’s friendship with Gulf Oil returns in a 971-piece salute to 1971, the year Le Mans cemented Steve McQueen’s screen legend. Gulf’s light-blue and orange stripes cross the square dial, and Indiana-based Hinchman supplied the white fabric straps—the same material used for McQueen’s racing suit. The watch lists at 9,300 CHF (about $11,251).
Monaco Split-Seconds Chronograph
For those who measure victory in hundredths, TAG Heuer introduces TH-Titanium, a new alloy whose grain shifts with the light. The 41 mm case frames a sapphire dial and bezel, exposing the split-seconds Calibre TH81-00. Lime-green accents on the rattrapante hand and pushers add track-side clarity, echoed on black opaline counters beneath the glass. The watch is numbered, fitted with a hand-stitched calfskin strap, and priced at 145,000 CHF (about $175,417).
TAG Heuer became the first title partner of the Formula 1 Grand Prix de Monaco last year; the latest Monaco editions reinforce that status while reminding collectors that the square sport watch first worn in 1969 still has laps to run.
