Eilish Intense Takes Billie Eilish's Original Scent Into the Night
Billie Eilish says she wears her original scent by day and the new Eilish Intense at night.
Fragrances
The essential fragrance trends, featuring in-depth coverage of luxury perfumes, luxury and niche brands, and signature scents.
Latest in Fragrances
Alisha Boe Headlines YSL Beauty's Pink Glaze Spin on Black Opium
Alisha Boe joins YSL Beauty as Black Opium's global ambassador, fronting Pink Glaze, the four-perfumer flanker that sets strawberry over the scent's longtime coffee.
Ariana Grande Turns Cloud Into a Trilogy With Cloud Aurora
Ariana Grande has released Cloud Aurora, the third perfume in her Cloud line, a $75 bottle available now at Sephora with a smoky vanilla finish.
Valentino Revives Its 1991 Vendetta Name for a New Fragrance Duo
Valentino Beauty's Vendetta duo revives a scent name from 1991, with the trademarked Tuberose Osmobloom extract anchoring Donna and a cinnamon liquor accord heating Uomo.
Louis Vuitton and Alex Israel Bottle California in a Woody Wagon Cologne Set
The California woodie, built by Louis Vuitton with Alex Israel, packs six Jacques Cavallier Belletrud colognes and is limited to 66 pieces after Route 66, priced at $11,700.
Dakota Johnson and Alexander Skarsgård Are Valentino's New Ambassadors
Dakota Johnson and Alexander Skarsgård Become Valentino Beauty's Newest Fragrance Faces.
Byredo's New 'Late Lunch' Bottles a Long Ibiza Afternoon
Byredo's "Late Lunch" is a fragrance made exclusively for Jondal, the Ibiza destination where lunch drifts from afternoon into dusk.
Valentino Beauty Turns Born in Roma into a Summer Fair
The Born in Roma Hair & Body Mists from Valentino Beauty arrives with four gourmand essences and a fairground campaign concept framing the launch.
Comme des Garçons Parfums Presents TO VETIVER
Comme des Garçons Parfums’ TO VETIVER pulls from ingredients catalogued in the Bhagavad Gita and Mesopotamian tablets.
Huda Beauty Has Officially Entered the Fragrance Category
Huda Beauty has dropped Easy Bake Intense Eau de Parfum, the brand’s first solo fragrance since divesting sister house Kayali in early 2025.
Valentino Beauty Launches New Born in Roma Purple Melancholia
Valentino Beauty taps into the poetry of memory, using spicy cardamom and Madagascar vanilla.
Valentino Beauty Hands the Born in Roma Bottle to Seven Digital Artists
Valentino Beauty has commissioned seven digital artists to reinterpret the Born in Roma Donna and Uomo fragrance bottles through video and motion graphics.
An Oriental Dream Arrives in Hermès’s Hermessence Line
Hermès expands its Hermessence range with a new fragrance chapter inspired by Eastern spice routes and timeless craftsmanship.
Fantasmagory Joins Louis Vuitton’s Les Extraits Fragrance Collection
Louis Vuitton’s latest perfume, Fantasmagory, explores the contrasts of vanilla through light, texture, and a sculptural new form.
Bottega Veneta Evokes the Mood of Midnight in Mezzanotte
A trio of new scents arrives, steeped in midnight inspiration and Venetian craft, available now in stores and at Bergdorf Goodman.
Vaquera Launches Classique Perdu with Comme des Garçons
The New York label debuts its first fragrance with Comme des Garçons Parfums, a scent that feels rediscovered yet strangely familiar.
How a Forgotten 1947 Perfume Inspired Balenciaga’s New Fragrance Line
The House introduces a ten-piece collection inspired by Le Dix, its first perfume from 1947, found after a fifteen-year archival search.
Bella Hadid Brings Orebella to London
Bella Hadid lands in London tomorrow with Orebella, her year-old fragrance venture, set for an exclusive release at Selfridges on 15 May.
9 Clean Perfumes You Can Feel Good About Using
Today’s best fragrances come with fully transparent ingredients and eco-friendly cred.
Find Your Forever Scent in Five Simple Steps
Here’s how we recommend cutting through the fragrance clutter to find a fragrance that’s endlessly you.