The essential fragrance trends, featuring in-depth coverage of luxury perfumes, luxury and niche brands, and signature scents.
The California woodie, built by Louis Vuitton with Alex Israel, packs six Jacques Cavallier Belletrud colognes and is limited to 66 pieces after Route 66, priced at $11,700.
Dakota Johnson and Alexander Skarsgård Become Valentino Beauty's Newest Fragrance Faces.
Byredo's "Late Lunch" is a fragrance made exclusively for Jondal, the Ibiza destination where lunch drifts from afternoon into dusk.
The Born in Roma Hair & Body Mists from Valentino Beauty arrives with four gourmand essences and a fairground campaign concept framing the launch.
Comme des Garçons Parfums’ TO VETIVER pulls from ingredients catalogued in the Bhagavad Gita and Mesopotamian tablets.
Huda Beauty has dropped Easy Bake Intense Eau de Parfum, the brand’s first solo fragrance since divesting sister house Kayali in early 2025.
Valentino Beauty taps into the poetry of memory, using spicy cardamom and Madagascar vanilla.
Valentino Beauty has commissioned seven digital artists to reinterpret the Born in Roma Donna and Uomo fragrance bottles through video and motion graphics.
Hermès expands its Hermessence range with a new fragrance chapter inspired by Eastern spice routes and timeless craftsmanship.
Louis Vuitton’s latest perfume, Fantasmagory, explores the contrasts of vanilla through light, texture, and a sculptural new form.
A trio of new scents arrives, steeped in midnight inspiration and Venetian craft, available now in stores and at Bergdorf Goodman.
The New York label debuts its first fragrance with Comme des Garçons Parfums, a scent that feels rediscovered yet strangely familiar.
The House introduces a ten-piece collection inspired by Le Dix, its first perfume from 1947, found after a fifteen-year archival search.
Bella Hadid lands in London tomorrow with Orebella, her year-old fragrance venture, set for an exclusive release at Selfridges on 15 May.
Today’s best fragrances come with fully transparent ingredients and eco-friendly cred.
Here’s how we recommend cutting through the fragrance clutter to find a fragrance that’s endlessly you.
With the launch of a fabric-friendly perfume and a new candle, Byredo invites you to infuse your environment with the crisp, familiar scent of Blanche.
A seductive collision of ink, iris, and vanilla, Muse introduces a subtly smoky accord that leaves a provocative, unforgettable trail.
Spring 2025 fragrances are all about embracing contrasts; blending unexpected notes to create a scent that feels both comforting and daring.
Byredo’s latest olfactory marvel, Blanche L’Absolu de Parfum, deepens the intimacy of its beloved Blanche fragrance with a richer, more textured presence.