Pat McGrath Gives Louis Vuitton Its First Lip Liner
Louis Vuitton's La Beauté now has a lip liner, the LV Crayon, and Pat McGrath shaped its barrel like the house monogram.
Makeup
The latest in luxury makeup, seasonal beauty trends, exclusive drops, and expert artist insights.
Latest in Makeup
Felix of Stray Kids Becomes the Face of HERA’s Black Cushion Foundation
Felix of Stray Kids signs on as global ambassador for HERA, with the campaign built around the K-beauty brand’s Black Cushion Foundation.
Doja Cat Fronts the Return of Nicola Formichetti’s MACzine
MAC Cosmetics pivots back to editorial content by placing Doja Cat on the cover of its newly refreshed digital platform.
MAC Cosmetics Taps K-pop Star Ella Gross For its Latest Global Campaign
MAC Cosmetics has named Ella Gross of the K-pop group MEOVV as its newest global brand ambassador to bridge influences from the East and West.
ISAMAYA Revives Its Cult Eyeshadow Palettes for a Second Run
ISAMAYA has released “Core 1” and “Core 2,” two new eyeshadow palettes that are updated versions of its sold-out Industrial collection.
Jenna Ortega Is the New Face of Dior’s Rouge Lipstick
Dior Makeup has released a new product, the Rouge Dior On Stage lipstick, supported by a campaign starring Jenna Ortega.
Haus Labs by Lady Gaga Debuts Precision Sculpt Shaping Balm
A new contour balm and brush join the Triclone lineup, with nine tones and a shade-finding push. Online August 27, in stores September 4.
GODMODE Beauty Is Here to Change the Game
Chloë Grace Moretz and Rina Sawayama launch a gaming-inspired cosmetics line, complete with AI-powered digital perks and an avatar-driven campaign.
Boutique Beauty Brand Fara Homidi Hits Sephora Shelves
Grounded in clean formulations and thoughtful design, the brand’s next chapter takes it to physical retail across North America and the UK.
Dior Brings Iconic Faces to New Backstage Makeup Campaign
Jenna Ortega, Jisoo, and Anya Taylor-Joy lead Dior’s latest beauty campaign, celebrating individuality and the new era of backstage glam.
KATSEYE and Glossier’s Lip Glaze Drops in Six Signature Shades
Fans can channel their favorite KATSEYE member’s look with shades designed to reflect each bandmate’s vibe.
Lancôme Brings Back its Iconic Juicy Tubes with Kelly Rowland
Rowland anchors the Juicy Tubes relaunch with contemporary interpretations of early-2000s beauty looks.
Mario Dedivanovic and Sephora Roll Out “Beyond the Artistry” Tour
In a full-circle collaboration with Sephora, the celebrity makeup artist will teach sold-out crowds how to master his famed techniques.
Chanel Captures Golden Hour Just Right for its Summer Collection
With Vittoria Ceretti in tow, Chanel’s Les Beiges unveils sunset-toned makeup essentials, from bronzed foundations to shimmering lip colors.
Red Lipstick Isn’t Going Anywhere, Ever
Fashion’s longest love affair is with the color on our lips. A century on, the red lip remains an ageless symbol of passion and power that outlasts every fleeting fancy.
Dior Beauty Signs Jenna Ortega as New International Ambassador
Fresh off Hollywood buzz from her latest projects, Jenna now steps confidently into Dior Beauty’s spotlight.
Nicola Formichetti Returns to MAC as Global Creative Director
The stylist and cultural power broker behind some of fashion’s most viral moments is taking over creative direction at MAC.
Fresh-Faced and Lash-Free is the New Glam for 2025
Skipping mascara has become one of the chicest statements in modern makeup, turning naked lashes into beauty’s latest obsession.
L’Oréal Paris Names Harold James as its New Global Makeup Artist
This self-taught artist is poised to reshape the brand’s approach to makeup with a focus on diversity and empowerment.
Saie and Rocky’s Matcha Brew Up a Glowing Collaboration
The cult-favorite beauty brand and the buzzy matcha house join forces to give your routine a caffeine-fueled twist.