Jenna Ortega, Jisoo, and Anya Taylor-Joy lead Dior’s latest beauty campaign, celebrating individuality and the new era of backstage glam.
Dior‘s Backstage line steps into 2025 with a campaign that feels more like a candid moment than a polished production. The brand brings together Jenna Ortega, Jisoo, and Anya Taylor-Joy, along with models Akon and Nikita, in a series of images that highlight spontaneity and personal expression. Shot by Drew Vickers and directed by Les Torso, the visuals focus on close-ups and movement, capturing the essence of backstage energy.
Peter Philips, Dior’s Creative and Image Director for Makeup, emphasizes the authenticity of the shoot. “Each of them highlighted their personality and their vision of glow by playing with the products in their own way,” he notes. The campaign introduces new products like the Rosy Glow Stick, which reacts to skin’s pH for a custom tint, and the Lip Glow Butter, a nourishing balm with ceramides and peptides.
This campaign marks the first time Ortega, Jisoo, and Taylor-Joy appear together for Dior, signaling a shift towards a more inclusive and expressive approach to beauty. The Backstage line, inspired by the behind-the-scenes world of fashion shows, continues to evolve, offering products that are both functional and reflective of individual style.
