Felix of Stray Kids signs on as global ambassador for HERA, with the campaign built around the K-beauty brand’s Black Cushion Foundation.
Felix of Stray Kids is HERA’s newest global brand ambassador, with the K-beauty house anchoring its first campaign around its Black Cushion Foundation. The pitch is simple: cult product, global icon.
HERA calls the Black Cushion the world’s first cushion foundation, the launch HERA credits with reinventing the base makeup category.
Category claim aside, the formula has to do its job. The Black Cushion offers buildable satin coverage with up to 30 hours of wear and no oxidation. Shade matching pulls from skin tone data, the brief being your-skin-but-better.
HERA’s statement reads: “Felix is a global icon who inspires audiences worldwide with his unique aura and profound energy. Through this partnership, HERA will present new interpretations of authentic beauty and strengthen its connection with customers across the globe through diverse brand activities.”
