Byredo has cast French actress Isabelle Huppert in Iconic Lips, a campaign introducing its new Lip Pencil and Red Light shade of Liquid Lipstick Vinyl. The pencil comes in Brown, Pink, Rosewood and Red and appears alongside Byredo Lipstick in Fire & Rain.
Against a porcelain complexion, lips shift between immaculate matte and ultra-glossy red. Through Isabelle Huppert, makeup becomes a study of character, revealing the many possibilities within one person.
Byredo designed the Lip Pencil for playing with lip shape and proportion, whether through a precise contour, diffused edges or color across the entire mouth. The brand describes the four shades as soft-focus and the texture as creamy and non-drying, allowing pigment to move easily across the lips. The pencil can be worn alone or layered with Byredo Lipstick and Liquid Lipstick Vinyl.
The vegan formula is, per Byredo, “waterproof, transfer-proof and smudge-proof, with color lasting up to eight hours.” Each pencil has gold and silver detailing and comes with a sharpener.
Photographer Ferry van der Nat captures Huppert surrounded by red. Repeated everyday rituals become increasingly obsessive as the campaign asks whether a perfect shade exists. Red becomes, per the brand, “a fixation that moves between beauty, and performance.”
Byredo launched its makeup line in 2020, and its refillable lipstick now comes in 20 shades. The wider lip range spans matte, satin and high-shine finishes, with Red Light adding a true red to Liquid Lipstick Vinyl. The new Lip Pencil launched on September 24 in selected Byredo stores and online at Byredo.com.
