6 Celebrity Beauty Brands That Earned Their Cult Status
Celebrities exist on our TV screens, social feeds, and are now behind our favorite beauty brands, but is that such a bad thing?
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Inside Victoria Beckham Beauty’s Viral Success
Since launching her beauty line, Victoria Beckham has transformed her her brand into a global glamour powerhouse
Is Beauty Going Green or Going Clean?
“Clean beauty” is a phrase that has been floating around long enough—on frosted bottles, in mission statements, on influencer grids full of beige linen and eucalyptus—to mean something by now.
The Hidden Influence of Packaging in Beauty Brands
In an age of TikTok unboxings and vanishing attention spans, the way a brand dresses its product can seduce or alienate consumers before they even swatch a shade.
From Runway to Reality: Who Is Influencing Who?
As the Fall/Winter 2025 shows shut their doors and fashion editors packed away their show notes, one lingering question rose above the sea of velvet capes..
Beauty and the Bot: How AI Is Transforming Personalized Skincare and Makeup
Personalized beauty used to mean grabbing a foundation two shades too light and hoping for the best. Then came artificial intelligence, quietly, at first.
ILIA Introduces a Chocolate Brown Version of Its Best-Selling Mascara
ILIA Beauty is expanding one of its most popular products. The award-winning Limitless Lash Mascara is now available in Before Dawn, a rich chocolate brown that has been a long-standing request from customers.
MERIT Beauty’s First-Ever Lip Liner is Coming and We’re All In Line
After months of anticipation, MERIT Beauty is finally launching its first-ever lip liner, the Signature Lip Sheer Lip Liner, and it’s already making waves in the beauty world.
Accessibility Gets A Makeover With Tilt’s Debut
Tilt Beauty makes its debut this season with a fresh take on accessible essentials that anyone can use.
Isamaya Ffrench Raises the Bar with Her Core Collection
Isamaya Ffrench unveiled her permanent makeup lineup after a series of limited-edition drops that turned heads last year.
Meet ciele cosmetics’ glow & PROTECT SPF 50+ Liquid Highlighter
A highlighter that doubles as SPF? That’s the kind of multitasking beauty product we can get behind. ciele cosmetics’ latest launch, glow & PROTECT SPF 50+
Tate and Hailey Hit All the Right Notes with Rhode’s Peptide Lip Shape
Tate McRae is joining forces with Hailey Bieber to spotlight rhode’s latest release, Peptide Lip Shape.
Typology Introduces Refillable Tinted Lip Balm
When it comes to skincare, the French do it best. Typology, the minimalist Parisian brand known for its science-forward approach to beauty..
Glossier’s Deep-Hued Black Cherry Beauty Launch
This week, the brand launches its “Black Cherry” makeup lineup—part sweet homage, part edgy upgrade—all while riding the momentum of its recent foray into Sephora stores.
Hailey Bieber Drops Cinnamon Roll Lip Tint for Her Birthday
Hailey Bieber is celebrating her birthday by treating fans to something sweet from Rhode.
Patrick Ta’s New Eyeshadow Duos
Patrick Ta has just unveiled the next big thing in eye makeup: the Major Dimension Eye Illusion Eyeshadow Duos.
Guerlain x Pucci: Makeup Collection Fall 2024
Guerlain and Pucci have joined forces to unveil a makeup capsule collection for Fall 2024 that celebrates bold color and creativity.
Celine Beauté Unveils Its First Act in High-End Cosmetics
Celine introduces its inaugural cosmetics venture, Celine Beauté, through the captivating lens of “La Collection de l’Arc de Triomphe” film, starring actress Ever Anderson
Surrealist Macanese Makeup Artist Mimi Choi Embraces the Face as an Infinite Canvas
The cosmetic illusion expert discusses transforming her thoughts, emotions and alter egos into wearable art.
Makeup Artist Raisa Flowers Takes Us Through Her Inspiration, Vision And Aesthetic
Raisa Flowers says it herself in her Instagram bio: “I’m not a musician. I’m actually a makeup artist.” You’d be forgiven for making the mistake.