Aesop

Aesop isn’t just about skincare—it’s a way of life. Founded in Melbourne in 1987, the brand built its reputation on meticulous formulations, blending plant-based ingredients with laboratory-made compounds to create products that feel as good as they perform. From the start, Aesop rejected industry trends in favor of a quieter approach, letting thoughtful design and purposeful branding do the talking. Its signature amber bottles, minimalist packaging, and distinctive herbal scents became shorthand for a certain kind of taste—understated, considered, and just a little intellectual.

Beyond the products, Aesop is as much about experience as it is about efficacy. Each store is a study in atmosphere, designed with local architects to reflect the character of its surroundings. No two locations are the same, yet they all carry the same sense of calm, a moment of pause amid the chaos of city life. The in-store consultations, free of pushy sales tactics, reinforce the brand’s belief in care over commerce. And while many beauty brands build their identities on seasonal drops and influencer campaigns, Aesop has remained steady, growing at its own pace and keeping a firm grip on its distinct voice.

Today, the brand’s influence extends well beyond the world of skincare. It’s a presence in boutique hotels, design exhibitions, and the bathrooms of those who appreciate the finer things—without the need to shout about it. Even after its acquisition by L’Oréal, Aesop has held onto what makes it, well, Aesop: a commitment to craft, an appreciation for design, and an ability to make everyday rituals feel just a little more special.