- Founded In: 1945
- Founder: Suh Sung-whan
- Headquarters: Seoul, South Korea
- Brand Philosophy: "Amorepacific inspires New Beauty in every individual customer to discover, live, and enjoy a healthy, fulfilling life."
- Current Creative Director: Jiyoun Lee
- Current CEO: Kim Seung-hwan, Suh Kyung-bae
- Known For: Amorepacific is known for its pioneering cushion compact technology, which revolutionized on-the-go foundation application and was later licensed to luxury brands like Dior. The brand’s Time Response collection, powered by green tea-derived ingredients from its own Jeju Island gardens, exemplifies its commitment to merging skincare science with traditional Asian botanicals. Amorepacific also gained recognition for integrating fermentation and herbal research into high-performance anti-aging formulas, solidifying its status as a global innovator in luxury skincare.
Amorepacific, established in 1945 by Suh Sung-whan, has grown into South Korea’s largest cosmetics company and ranks among the top ten globally. Originating from the 1930s when Yun Dok-jeong, Suh’s mother, began selling camellia oil in Kaesong, the company has expanded its portfolio to include over 30 beauty, personal care, and health brands such as Sulwhasoo, Laneige, Etude, Aestura, Cosrx, AP Beauty, and Innisfree.
Amorepacific has engaged in strategic collaborations to enhance its market presence. In 2019, the company partnered with Off-White™ to release a limited-edition “Protection Box,” marking Off-White™’s first collaboration with a Korean company. Additionally, Amorepacific signed a strategic partnership with Parfums Christian Dior, offering its innovative ‘Cushion’ technology to the luxury brand.
What distinguishes Amorepacific is its dedication to blending traditional Asian beauty practices with modern scientific research. The company’s emphasis on R&D has led to innovations like the cushion foundation compact, which transformed makeup application globally. By integrating cultural heritage with cutting-edge technology, Amorepacific continues to shape the beauty industry and cater to diverse consumer needs worldwide.
