- Founded In: 1945
- Founder: Pierre Balmain
- Headquarters: Paris, France
- Brand Philosophy: "Balmain Beauty builds on Balmain’s fashion and fragrance legacy to change the meaning of beauty for the future. Standing for the power of respect, love, and unity. Trailblazing a beauty universe made of timeless anticipation."
- Known For: Balmain Hair Couture: Hair extensions, styling tools, hair perfumes; Balmain Beauty: Les Éternels de Balmain fragrance collection (eight genderless fragrances)
Balmain, synonymous with Parisian sophistication since its founding by Pierre Balmain in 1945, effortlessly extends its legacy beyond the runway, stepping boldly into hair and beauty. Rooted in the same elegance that defined its couture beginnings, Balmain Hair emerged in the 1960s through a savvy collaboration with Dutch wig artisan Dick Guliker. What began as a timely foray into the world of wigs blossomed into Balmain Hair Couture, known today for impeccable styling products, luxurious hair care lines, and sought-after extensions worn by tastemakers worldwide.
The house marked half a century of beauty expertise in 2024 with its Heritage 1974 Collection, debuting a trio of refined, gender-neutral hair perfumes, encapsulating Balmain’s enduring essence—classic, but entirely of the moment. Whether backstage at Paris Fashion Week or on the shelves of stylish boutiques, Balmain Hair embodies effortless sophistication, seamlessly blending heritage with modern sensibilities.
Balmain Beauty, under the creative direction of Olivier Rousteing, further amplifies the brand’s beauty narrative. Reflecting Rousteing’s vision of inclusivity and modern luxury, the house introduced Les Éternels de Balmain, a distinctive collection of eight genderless fragrances that reimagine iconic Balmain scents such as Vert Vert and Ivoire. Balmain Beauty doesn’t merely rest on its legacy; instead, it crafts beauty as a vital, ever-evolving extension of contemporary style.
Together, Balmain Hair and Balmain Beauty continue to elevate everyday rituals into moments of luxurious self-expression, capturing the spirit of now while remaining undeniably Balmain.