- Founded In: 2006
- Founder: Ben Gorham
- Headquarters: Stockholm, Sweden
- Brand Philosophy: We believe that through creativity, we are able to develop timeless products, both meaningful and inspirational, to people and their lives.
- Known For: Luxury perfumes, candles and leather goods.
Byredo isn’t about following trends—it’s about creating atmosphere. Founded in 2006 by Ben Gorham, the Stockholm-based brand started with fragrance, crafting scents that feel as personal as a memory. Instead of leaning into traditional perfume conventions, Byredo took a different approach, distilling emotions and experiences into minimalist bottles that quickly became cult favorites.
That same philosophy extends to Byredo’s beauty line, where makeup is treated as an extension of identity. Launched in collaboration with makeup artist Isamaya Ffrench, the collection is designed for instinctive use—colors that work across skin tones, products that blur the lines between function and creativity. Whether it’s a lipstick in an unexpected shade or an eyeshadow palette that reads more like a mood board, Byredo’s take on beauty is more about expression than perfection.
With a strong visual language and a focus on craftsmanship, the brand continues to redefine modern luxury. Every product—whether scent, makeup, or accessories—carries a distinct point of view, making Byredo less of a beauty brand and more of a cultural marker.
