- Founded In: 1995
- Founder: Mathilde Thomas & Bertrand Thomas
- Headquarters: Bordeaux, France
- Brand Philosophy: To create natural, effective, and sustainable skincare products.
- Known For: Vinothérapie®, grape-derived skincare, clean beauty formulations
Caudalie started in the vineyards of Bordeaux, where founders Mathilde and Bertrand Thomas saw more than just grapes—they saw skincare potential. In 1995, after a conversation with a polyphenol expert, they realized the power of vine-derived antioxidants and turned that discovery into a beauty brand. Since then, Caudalie has been all about harnessing the benefits of grape extracts, keeping science and nature at the heart of its formulas.
The brand made a name for itself with Vinothérapie®, a concept that blends skincare with the restorative properties of the vineyard. Its hero product, Beauty Elixir, became an industry favorite for its refreshing mist-meets-serum effect, landing in makeup artists’ kits and on vanities worldwide. Caudalie’s commitment to clean formulas—long before it was a buzzword—set the tone for its future, prioritizing natural ingredients without compromising on results.
Beyond skincare, sustainability is central to the brand’s DNA. Partnering with environmental organizations, Caudalie has been actively involved in reforestation projects and continues to push for more eco-friendly packaging. Today, the brand remains privately owned, a rarity in the beauty industry, allowing it to stay true to its roots while evolving with the times.
