- Founded In: 1946
- Founder: Estée Lauder and Joseph Lauder
- Headquarters: New York City, New York, United States
- Brand Philosophy: Focused on long-term, sustainable growth, they are determined to act ethically and with integrity.
- Known For: Advanced Night Repair Serum and Double Wear Foundation
Founded in 1946, Estée Lauder started with a simple idea: high-quality skincare powered by both science and luxury. Estée herself, a visionary entrepreneur, built the brand from a handful of creams sold in beauty salons to a global powerhouse. Her belief that “every woman can be beautiful” shaped the company’s approach—one that prioritized innovation, personalization, and direct engagement with customers.
The brand’s first big break came in 1948 with an order from Saks Fifth Avenue, a moment that solidified its place in the luxury beauty space. From there, Estée Lauder introduced some of the industry’s most iconic products, including the Advanced Night Repair Serum, which redefined nighttime skincare, and Double Wear Foundation, a long-wear formula that remains a bestseller decades later. The company also pioneered the idea of the gift with purchase, a marketing move that changed the way beauty was sold.
Today, Estée Lauder is a leader in prestige beauty, with a presence in over 150 countries. While the industry continues to evolve, the brand stays rooted in its original philosophy: a commitment to quality, innovation, and understanding what beauty means to every generation. From skincare to fragrance to makeup, Estée Lauder continues to set the standard—just as it has for nearly eight decades.
