- Founded In: 2023
- Founder: Fara Homidi
- Headquarters: New York, USA
- Brand Philosophy/Mission Statement: Fara Homidi Beauty is built on the idea that less is more. Rooted in Homidi’s years of experience as a makeup artist, the brand prioritizes clean formulations, timeless design, and high-performance products that work with the skin rather than masking it. Each product is created with a thoughtful, “slow beauty” approach—focusing on quality, sustainability, and intention over fleeting trends. With refillable packaging and a commitment to sustainability, the brand offers a modern take on beauty that’s both elevated and responsible.
- Signature Products/Styles: Essential Lip Compact
Fara Homidi, a New York-based makeup artist, has made a name for herself with her minimalist approach and impeccable technique. Her work has graced the pages of top publications like Vogue US, British Vogue, and Self Service, and she has collaborated on runway shows and campaigns for brands such as Off-White, Coperni, Ferragamo, Chloé, Hermès, and Miu Miu. Known for her sophisticated complexion work and innovative use of color and materials, Homidi has become a leading tastemaker in the beauty industry.
Born in Afghanistan, Homidi’s family relocated to California, where she began her journey in beauty retail at seventeen. In the early 2000s, she moved to New York to pursue a career in the fashion industry, establishing the city as her home base.
In 2023, Homidi launched her eponymous beauty line, Fara Homidi Beauty, focusing on clean formulations and sustainable practices. The debut collection featured the Essential Lip Compact, a refillable lipstick available in four shades, accompanied by six lip pencils and a precision lip brush. Homidi’s approach emphasizes quality over quantity, embracing the concept of “slow beauty” to create thoughtfully curated products.
Fara Homidi Beauty is committed to environmental responsibility, utilizing refillable packaging and partnering with organizations like 1% for the Planet to support education in Central Asia. Homidi’s dedication to creating enduring, design-driven products reflects her belief in “fewer, better products,” setting a new standard for thoughtful, design-forward beauty.
