- Founded In: 1991
- Founder: Lev Glazman & Alina Roytberg
- Headquarters: New York, NY, USA
- Brand Philosophy: "We believe in healthy skin. And to us that goes beyond ingredients. It’s how you feel when your skin is cared for. That’s why we create beauty products that perform with experiences that transform."
- Known For: Soy Face Cleanser and Sugar Lip Treatment
Fresh started in 1991 with a single bar of soap. Founders Lev Glazman and Alina Roytberg wanted to create skincare that felt indulgent but still delivered real results. What began as an apothecary-style shop in Boston quickly turned into a global beauty brand, known for using naturally derived ingredients in unexpected ways.
Sugar, soy, kombucha—Fresh built its reputation on formulas that take everyday ingredients and turn them into skincare essentials. The Soy Face Cleanser became a cult favorite for its gentle but effective formula, while the Sugar Lip Treatment redefined what a tinted balm could be. Every product blends science with tradition, striking a balance between sensorial experience and performance.
More than just skincare, Fresh has always been about ritual—products designed to be enjoyed, not rushed through. From its Rose Face Mask, infused with real petals, to the Black Tea range, inspired by centuries-old beauty secrets, Fresh continues to evolve while staying true to its original mission: skincare that feels as good as it works.