- Brand Philosophy: To raise awareness around how important honey bees are to our ecosystem.
- Known For: Honey Infused Hair Oil and Honey Infused Lip Oil
Gisou is built on a simple idea: honey isn’t just for tea and toast—it’s a beauty essential. Founded by Negin Mirsalehi in 2015, the brand was inspired by her family’s six generations of beekeeping and her own love of haircare. Growing up around her father’s hives and her mother’s homemade honey-infused formulas, Mirsalehi turned a childhood tradition into a beauty brand that feels both personal and universal.
At the heart of Gisou is the signature Mirsalehi Honey, a key ingredient in every product, from its cult-favorite Hair Oil to nourishing shampoos and styling sprays. The brand’s approach is equal parts tradition and innovation—harnessing the natural benefits of honey while developing lightweight, effective formulas that work across all hair types. Gisou isn’t about overcomplicated routines; it’s about products that make hair healthier, shinier, and easier to manage.
Beyond the formulas, Gisou is a brand with a strong visual identity and a loyal community. With its soft pink packaging and honeycomb-inspired branding, it’s instantly recognizable, but it’s the connection with its audience—whether through sustainability efforts, digital storytelling, or beekeeping education—that keeps it growing. What started as a family secret has become a global beauty brand, proving that some traditions are worth sharing.