Glossier

Glossier was founded in 2014 by Emily Weiss with a simple yet revolutionary idea: beauty should be built with the people who use it. Before launching the brand, Weiss started Into The Gloss, a beauty website that quickly became a go-to space for real conversations about skincare, makeup, and everything in between. Through these conversations, one thing became clear—people wanted beauty products that felt intuitive, easy, and designed with them in mind. That insight led to Glossier, a brand that puts skincare first, makeup second, and the customer at the center of it all.

From the beginning, Glossier’s approach has been about enhancing, not masking. Its debut lineup—featuring Milky Jelly Cleanser, Balm Dotcom, and Boy Brow—set the tone for a new kind of beauty brand: one that prioritizes fresh, healthy skin and makeup that works with it, not against it. The products are easy to use, designed to fit seamlessly into everyday routines, and wrapped in clean, recognizable packaging that has become as iconic as the formulas inside.

More than just a beauty brand, Glossier is a community. From co-creating products based on customer feedback to reimagining retail through immersive pop-ups and flagship stores, Glossier isn’t just selling beauty—it’s redefining the experience of discovering and wearing it. A decade in, Weiss’s vision continues to shape a brand that feels personal, effortless, and distinctly modern.