- Founded In: 2019
- Founder: Lady Gaga
- Headquarters: Los Angeles, California, USA
- Brand Philosophy/Mission Statement: HAUS LABS BY LADY GAGA is built on the idea that beauty is a form of self-expression, creativity, and empowerment. The brand merges artistry with innovation, creating high-performance, clean, and science-backed products that cater to all skin tones and types. With a commitment to using advanced technology and safe, sustainable ingredients, HAUS LABS prioritizes both performance and well-being. Beyond beauty, the brand actively supports mental health and social initiatives, reinforcing its belief that kindness and inclusivity should be at the heart of everything it does.
Launched in 2019, HAUS LABS BY LADY GAGA emerged from the creative vision of Lady Gaga and her team, aiming to redefine beauty standards through self-expression and inclusivity. Initially debuting exclusively on Amazon, the brand made a strategic shift in 2022, partnering with Sephora to reach a broader audience.
HAUS LABS is committed to merging artistry with innovation, offering high-performance, clean, vegan, and cruelty-free cosmetics. The brand emphasizes the use of advanced scientific research and natural ingredients to develop products that are both effective and safe. This approach reflects a dedication to sustainability and ethical practices in the beauty industry.
Signature products like the Bio-Blurring Loose Setting Powder and Bio-Radiant Gel-Powder Highlighter showcase the brand’s focus on quality and performance. These items are designed to enhance natural beauty while providing professional-level results, catering to a diverse range of skin tones and types.
Beyond product offerings, HAUS LABS actively supports mental health initiatives through contributions to the Born This Way Foundation. This commitment to social causes underscores the brand’s philosophy that beauty goes beyond aesthetics, encompassing kindness, empowerment, and positive change.