- Founded In: 2019
- Founder: Lady Gaga
- Headquarters: Los Angeles, California, USA
- Brand Philosophy: High-Tech, High-Performance, Pigment Products That Deliver Clean, No Compromise Beauty. Makeup Infused With Skincare Powered By Innovation. Cruelty-Free + Vegan.
- Known For: The brand is vegan and completely cruelty-free.
Launched in 2019, HAUS LABS BY LADY GAGA emerged from the creative vision of Lady Gaga and her team, aiming to redefine beauty standards through self-expression and inclusivity. Initially debuting exclusively on Amazon, the brand made a strategic shift in 2022, partnering with Sephora to reach a broader audience.
HAUS LABS is committed to merging artistry with innovation, offering high-performance, clean, vegan, and cruelty-free cosmetics. The brand emphasizes the use of advanced scientific research and natural ingredients to develop products that are both effective and safe. This approach reflects a dedication to sustainability and ethical practices in the beauty industry.
Signature products like the Bio-Blurring Loose Setting Powder and Bio-Radiant Gel-Powder Highlighter showcase the brand’s focus on quality and performance. These items are designed to enhance natural beauty while providing professional-level results, catering to a diverse range of skin tones and types.
Beyond product offerings, HAUS LABS actively supports mental health initiatives through contributions to the Born This Way Foundation. This commitment to social causes underscores the brand’s philosophy that beauty goes beyond aesthetics, encompassing kindness, empowerment, and positive change.