- Founded In: 2004
- Founder: Carisa Janes
- Headquarters: Venice, California, USA
- Brand Philosophy: create luxurious, cruelty-free, and vegan beauty products that are innovative and high-performing.
- Known For: Luxury, high-performance makeup with a focus on complexion and a commitment to cruelty-free, vegan formulas
Hourglass Cosmetics launched in 2004 with a vision to bring innovation to luxury beauty. Founded by Carisa Janes, the brand became known for high-performance formulas that deliver flawless results while prioritizing skin health. From complexion-perfecting primers to ultra-refined powders, each product is designed to enhance, not mask.
Early on, Hourglass set itself apart with its approach to texture and finish. The Veil Mineral Primer became a staple for its ability to create a seamless base, while the Ambient Lighting Powders introduced a new way to achieve dimension and glow. The brand’s sleek, minimalist packaging only reinforced its modern, elevated aesthetic.
Beyond formulation, Hourglass has made a strong commitment to ethical beauty. Cruelty-free since day one, the brand transitioned to 100% vegan formulas in 2020, reinforcing its dedication to responsible luxury. With a presence in top beauty retailers worldwide, Hourglass continues to push boundaries, proving that cutting-edge beauty can be both luxurious and conscious.